Sugar Kiss Lip Primer Matte Base makes it possible to wear a lipstick that is matte and be comfortable. It keeps your lip color in place all day. So go ahead and eat, drink and kiss without worrying about smudging or feathering. Apply the Sugar Kiss Lip Primer Matte Base to bare lips and blend out evenly. Allow it to dry before applying lip color. Within a few minutes, it will leave your lips ready for a fresh swipe of lipstick.